6 financial modeling software for startups [updated 2023]

Man sitting at desk, looking at financial software.

Financial planning for startups is crucial, especially in 2023, and having the right financial modeling software can help you stand above the rest.

Investors are looking for founders that know their numbers like the back of their hand. The best software is user-friendly, flexible, and affordable. 

Our favorite financial modeling software for startups in 2023 is Pry.


  1. 6 of the best financial modeling software for startups
    • Pry (Our Favorite)
    • Mosaic
    • Finmark
    • Baremetrics
    • place
    • blox
  2. More financial modeling software options for startups
  3. Finanancial modeling FAQ
  4. Choosing the right software for your startup

6+ best financial modeling software for startups


Best Financial Modeling Software for Startups

Logo for Pry financial modeling software, our favorite pick for any startup.


  • Assumption creation is simple, but flexible
  • Start for free with no Credit Card


  • Custom nature may be overwhelming for a novice
  • Minimal intergrations

Pricing: Free + paid tier starting at $45/month

See Pricing


Best for Early Stage Startups – Angel, Seed, or Series A

Logo for Mosaic financial modeling software, our best pick for early stage startups.


  • Very clean user interface
  • Lots of integrations
  • Pre-buit metrics reporting


  • Source data must be clean
  • Forecast assumption are formula based

Pricing: Must contact for pricing. 

See Pricing


Best for Larger Teams with Finance team of 3+

Logo for Finmark financial modeling software, our pick for finance teams larger than 3


  • Excel like formula builder
  • Team collaborative feature
  • Out of the box Metrics tracking
  • Dedicated headcount planning feature


  • Not as flexible as excel. 
  • Complex for a software novice. 
  • Only supports major bookkeeping and ERP software
  • Newer software and recently acquired, so expect bugs

Pricing: $50/month (up to $250+/month if revenue is over $3M/yr)

See Pricing


Best for Subscription Saas Revenue Planning

Logo for Baremetrics, our best pick for Saas subscription revenue planning.


  • Very detailed Saas subscription revenue reporting
  • Developer API for other system integration
  • Intuitive dashboard


  • Forecasting is only available at highest tier
  • Integrations are unclear from website
  • Small, new company – so expect some bugs

Pricing: Starts @ $108/month (full package can run upwards of $5k/month)

See Pricing


Best for Salesforce Customers

Logo for place financial software, our best pick for Salesforce users.


  • Uses Salesforce data and inputs
  • Manage customer invoicing & billing
  • More reporting felxibility to integrate financial inputs and assumptions


  • Only compatible with Salesforce 
  • Series B or later will benefit the most 
  • Not for small teams

Pricing: Contact for pricing

Book Demo


Best Budget Friendly Option

Logo for blox, our best budget friendly pick.


  • Best for beginners to financial modeling software
  • Multiple templates to choose from
  • Guided assumption development 
  • Web based


  • No online reviews
  • May be limited for larger startups

Pricing: Free + paid tier starting at $10/mo

See Pricing

More financial modeling software options for startups

Microsoft Excel

For bootstrapped startups, investing in financial modeling software may not be realistic. With Excel, you have unlimited versatility and customizable options. On the other hand, starting with a blank canvas can be overwhelming. 

Luckily, Excel provides a wide range of tools and there are plenty of templates online to help you get started. Once you have the outline of the financial model for your startup, making tweaks and changes is easy. 

We like Excel because of its flexibility and accessibility – check to see if already installed on your computer!

Google Sheets

If Excel isn’t your style, check out Google Sheets. It’s free, has very similar functionality to Excel, and even more collaboration features. 

Google Sheets is cloud-based, so you don’t even need to install anything. Google Sheets updates in real-time and is useful for startups that have team members working remote. You can even work on the same model at the same time and see updates in real time!

The downside is that Google Sheets is newer than Excel so you won’t find as much support online for financial modelling templates.

Old Fashioned Pen & Paper

Call us crazy, but sometimes financial modeling software can be overkill. When you start with pen and paper, you get the benefit of:

  • removing the distraction of digital tools  – popups, amirite?
  • spending more time on the core assumptions and inputs
  • Quick iteration and brainstorming – bring out the whiteboard!
  • Low cost – we’re talking pennies people 

The pen and paper method isn’t sustainable, but it’s a great way to get started and flesh out your ideas. 

Financial modeling software for startups FAQ

What is financial modeling software, and why is it important?

To put it in simple terms, financial modeling software is a tool to help you plan. 

Do you know how you check the weather forecast to plan your outfit for the day?  Startups use financial modeling software to plan for decisions on how and when to use their cash.

What features should I look for in financial modeling software?

#1 is always usability. If it’s not easy (or fun) to use, it won’t get used. Simple as that. 

Next, look for flexibility on how to create your assumptions. The financial modeling software you choose for your startup should allow you to create assumptions with ease. 

Finally, look at its options for collaboration. As a startup, you might be a one-person show, but in most cases there are lots of people involved; investors, employees, contractors, etc. 

Look for ways that the financial modelling software you can share or has real-time collaboration options.

How much does financial modeling software typically cost?

Prices can rage from Free to thousands of dollars per month. 

Some pricing options you will see online will include:

  1. Freemium. You get limited features for free and have the option to pay for extra (usually more advanced) tools. 
  2. Subscription. Much like Netflix and your utility bill, many software tools are available on a monthly or yearly fee.
  3. Perpetual (One-time). In rare cases, you will see software options that only cost a one-time fee and you can use them forever. Sometimes these software lack updates and limited customer support.

Choosing the right software for your startup

Financial modeling software is a tool startups use for planning the use of the most important asset – cash.

At the end of the day, most financial modelling software all do roughly the same thing. 

At Clarity Cash Flow, we look at the following when assessing software for startups:

  • Price
  • Ease of use 
  • Customer Support 
  • Desire to implement a solution

Don’t expect that software will take all the work off your plate – you still need to make the assumptions. But finding the right software will make it easier for you to focus on the important tasks, like customer growth and investor relations.

Found the right software? Check out our recent post about the 5 Financial Mistakes Business Owners Make and How to Avoid Them in 2023.

Clarity Cash Flow

About the author

Clarity Cash Flow is an online resources with a mission to provide business operations with the best cash forecasting and treasury management information available on the internet.

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